Vanha IBM-konkari, Irving Wladawsky-Berger, pohtii sosiaalisen median hyötyä liiketoiminnalle, ja tulee mielenkiintoiseen lopputulemaan: ei ole merkitystä tiedon määrällä, vaan uuden tiedon hyödyntämisellä:
In the past, our stocks of knowledge, – what we know, – was a great source of economic value. That is no longer the case, because the increasing rate of change all around us is rapidly obsolescing knowledge. Therefore, the real economic value has now moved from the stocks of knowledge to the flows of new knowledge that we are now able to quickly acquire, and thus refresh and expand our rapidly depleting stocks of knowledge.
Value creation has thus been shifting from protecting proprietary knowledge, to fostering collaboration, both within the company and beyond its boundaries, in order to help the firm participate in as broad and diverse a range of knowledge flows and thus improve its competitive position. It is within this context that one has to consider the business value of social networks, and their impact in helping people better connect with each other, and build sustaining relationships that enhance knowledge flows and innovation.
Ja mitä tapahtuukaan reaalimaailmassa?
Other studies have reached similar conclusions, such as this recent State of Workforce Technology Adoptionconducted by Forrester Research. It found that while most enterprises agree that collaboration tools are important for members of a team, – especially if that team is distributed across many locations, – such tools are not widely adopted. e-mail, with 87% adoption, is the default collaboration tool for most people in business.
ja kuitenkin:
Thanks to companies such as Apple, Google and Facebook, people now have access to communications devices and web applications that are often far superior to those offered by their employers. And thanks to cloud computing, which allows all sorts of computing services to be delivered via the internet, they can use these devices and applications pretty much wherever they like, including in offices and factories. This trend is accelerating as more digitally savvy youngsters enter the workforce with their iPhones at the ready.
