Expertise Marketplace on sivusto, jolla Suzanne Lowe kirjoittelee asiantuntijaorganisaatioiden (PSF = professional service firm) markkinoinnista. Tässä jutussa ihastellaan brändin rakentamista, ja esimerkkinä USSS Enterprisen komentaja, Captain Kirk…
Talk about building brand equity! Nobody does it better than William Shatner. This 75-year old hotshot has managed to grow his personal brand for the last 30+ years — and he has done so with the most delightful savvy.
Luehan koko juttu tästä: Beam me up, Scotty
